I'm a UX/UI Designer and UX Lead who takes product experiences from early concept and research all the way to live, shipped products. Over the past 5+ years I've worked across different industries and with international teams, often in a dual role as both designer and the person out front, guiding projects through to execution while keeping design decisions aligned with user needs, business goals, and technical realities.

I always start by understanding the business context and defining the problem before jumping into solutions. I put the work in early to understand the why, the business goal, the user need, and the constraints, and I let that shape my UX approach so the design is grounded in real problems.

I've built white-label design system solutions that scale across multiple products, which speeds up delivery while keeping consistency and brand integrity intact.

I'm highly proficient in Figma and modern prototyping workflows, and I care about interaction design, usability, accessibility as much as the outcomes. Working with global, diverse audiences has taught me to advocate for the user while clearly explaining design decisions to stakeholders and partners.